Planning
BCNC put the community at the core of their logic model, configuring all of their programs to deliver on the goal:
“Art contributes to improved well-being of the neighborhood and the Asian-Pacific Islander community by connecting residents, community members and external neighbors.”
Programming
BCNC shifted from a homework-based to creativity-based curriculum with the addition of art specialists staff for its after school and summer programs. In marketing that program, BCNC shares how visual arts and music classes engages children in creative expression and improve children's academic skills, social-emotional development, and language development.
Social Media
BCNC developed a tracking tool that matrixes events according to the specific benefits to participants to guide development of marketing messages rooted in the tangible benefits people will get from their work.
Evaluation
BCNC trained staff to use observation in evaluation — documenting where connections are happening at events and where there is untapped opportunity for creating those connections.
That observation is supported by a survey tool that BCNC staff complete every ten minutes at their events.
Marketing Video
BCNC created a video that shares what arts, culture and creativity means to members of Boston’s Chinatown community.