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Creating Connection

About
Background
Research
Overview
Connection
Creative Expression
Benefits
Audiences
Barriers
Methodology
Resources
Tools
Blog
Success Stories
Podcast
Events
Webinars
Contact
Planning

Planning

BCNC put the community at the core of their logic model, configuring all of their programs to deliver on the goal:

“Art contributes to improved well-being of the neighborhood and the Asian-Pacific Islander community by connecting residents, community members and external neighbors.”

Programming

Programming

BCNC shifted from a homework-based to creativity-based curriculum with the addition of art specialists staff for its after school and summer programs. In marketing that program, BCNC shares how visual arts and music classes engages children in creative expression and improve children's academic skills, social-emotional development, and language development.

Social Media

Social Media

BCNC developed a tracking tool that matrixes events according to the specific benefits to participants to guide development of marketing messages rooted in the tangible benefits people will get from their work.

Evaluation

Evaluation

BCNC trained staff to use observation in evaluation — documenting where connections are happening at events and where there is untapped opportunity for creating those connections.

That observation is supported by a survey tool that BCNC staff complete every ten minutes at their events.

Marketing Video

Marketing Video

BCNC created a video that shares what arts, culture and creativity means to members of Boston’s Chinatown community.

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Planning
Programming
Social Media
Evaluation
Marketing Video

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